How important is it to have keywords in a domain name?



I really like to listen to Google’s staff opinion when it come to IM issues such as SEO, I also like to understand what they are saying and analyzes it so I can get the most benefit out of it.

Here is one of Matt Cutt’s videos discussing the topic (How important is it to have keywords in a domain name?)



We can get out of this video that:


You have 2 options when choosing your domain names:

1. Choose something brandable which is very easy to remember.

2. Choose something with your KW in it which is good for SEO.

He is saying that he personally prefer the brandable choice, he also mentioned that they will be adjusting their algorithm and instead of giving all the weight to the domain that have KWs in it, they will consider brandable domain names too.

In my opinion if you are going to make your main business site you may think of making it brandable, but when it comes for small or micro niche sites it is better to put the KW in the domain name.

You can even make a mix between option 1 and option 2, by trying to put all or part of your KW and adding another different word that is catchy and makes your domain name memorable.

So what do you think, I would love to discuss this topic with you and here different opinions about it.

12 Responses to How important is it to have keywords in a domain name?

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