Explained: What is Link Building?

 

I am going to start a series of posts on Link Building, to understand What is link building, what is it's importance, and how to do it the right way.

 

What is Link Building

What is Link Building

 

Our first post in this series will explain:

 

What is Link Building?

 

In simple words, link building is a method used to exchange the links with other websites in your niche. Link building is the key to any SEO campaign. If you don’t build natural links towards your website, none of your onsite SEO efforts will bring any success. Also, remember that you want high quality links because they are the ones which will help you achieve the desired search engine rankings.

 

Onsite SEO includes optimizing the header, Meta tags, and title of your article in addition to cleverly mentioning your targeted keywords within the major regions of your article body.

Offsite SEO includes building quality links to your website via article pages, different forums in your niche & self-created external blogs.

 

The Importance of Link Building

 

 

 Importance of Link Building

Importance of Link Building

 

Five years ago you were easily able to rank quite well in the search engines for even the most competitive phrases without needing to create high quality backlinks. Simply submitting the necessary blog comments & articles along with your website link was sufficient for securing the rankings you required, providing you were utilizing the appropriate anchor text for the links.

But today, Google has greatly changed their algorithm. So, it has become much difficult to rank your site. Now, you need more than regular links for getting the desired outcomes. Actually, creating a link profile that includes excessive usage of low-quality backlinks might actually harm your website's rankings. Google prefers to see other individuals willingly linking to your site, not a basic profile intended simply to acquire self-created backlinks.

 

SEO Link Building

 

SEO Link Building

SEO Link Building

 

You are better off acquiring the links from the sources which are non-self-made. Also, they’ll be much more valued by the search engines. In the end, your rank will be ultimately based upon how many natural links you get from other sites in your niche. This is the major reason why getting the attention of journalists, bloggers & the visitors is so essential. They’ll offer you the links that you want naturally. These links will be of high value & also it’ll a lot easier on your side.

And the best way to attract such links is through quality content! Webmasters who create quality content receive maximum links which results in better rankings. It is human nature to share something really important or cool. Whilst it’s still not that clear how social websites contribute in search engine rankings, there is no doubt that when anything creates significant buzz across the social networks, it definitely improves and boosts its rankings, particularly if the buzz comes from famous persons in your field.

 

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